“BOXED IN” HAIR COLOR ... PAUL MAZZOTA BRUSH ON ROOT CONCEALER
We disrupted the traditional at home hair color kits with our new TEMPORARY BRUSH ON ROOT CONCEALER and our tri-blend ROOT COVER UP COMPACT. Both of the formulas allow consumer to quickly and easily cover their gray roots of dark roots. This allows consumers to pro long their hair color touch ups so instead of doing them monthly they can stretch it for an additional 2 to 4 weeks. This results in yearly savings
This is the lead heading on a leading trade magazine that reported boxed hair color sales for at home hair color have been flat over the last couple of years.